This Gorgeous boutique bakery has been an absolute dream! The Cupcakery was after a high end brand identity that would resemble their beautiful and delicious baked goods as well as become a show stopper in the high end streets of Dubai. A classical yet elegant brand was created reflecting pure class and sophistication whilst still feeling welcoming and engaging to the bakeries customers. I assisted in the guidance of inspiration for the shop itself but the majority of the bakery interiors where crafted by the talented interior designers themselves, who took the brand vision we created and brought it to life! Through creating mocked up visuals for packaging design, The Cupcakery took the visions and composed their own packaging, exposing how the right tools can guide any aspect of a businesses growth.