Your Packaging Deserves
to Look Good!
We all know by now that people buy with their eyes right? And looks are well, everything from the consumers perspective. My take on it is that the higher quality the materials of the packaging and the better the visual statement is, the higher price tag I will presume a product to be. Even more so, I would be more willing to pay that higher price. Wouldn’t you?
AN EMOTIONAL CONNECTION
Effective packaging communicates your brand’s values and narrative, allowing customers to connect emotionally with your product. It also showcases the quality of your product allowing consumers to build trust with your brand.
THE EXPERIENCE
Since people buy with their eyes, your packaging should enhance the visual journey of the customer. From the moment they discover your brand in store or via an online purchase to the excitement of unboxing the final product. Your brand should be conveying that story through every element from first connection to final moments that offer your customer a one of a kind experience they wont forget. This experience is what makes it enjoyable and memorable and encourages customers to share their experiences and further expose your brand as well as coming back for more.
THOUGHTFUL ELEMENTS
My approach during product branding projects elevates the overall customer experience. Thoughtful design elements—such as colour, typography, imagery, patterns and more is explored, uncovering different possibilities to convey the brand’s essence to create that lasting impression
PERSPECTIVES
Packaging is probably the most daunting phase of a client project for both myself as the designer and for my clients. It is time consuming and costly, so attention to detail is detrimental. I don’t take this phase lightly and prefer working at a steady phase honouring my creativity to ensure these projects are completed with as little fuss as possible. Leaving my clients with beautiful packaging they can be proud to share with the world!
Nadine / Hope Gathers Studio