The Purpose of Strategy
Strategy is often an intricate piece of the branding puzzle that is often overlooked. Most of my very successful projects have included my fully comprehensive brand strategy before diving into the design phase. Here’s why your branding project offers a higher success rate if you dive into strategy first...
THE VISION
Brand strategy allows me, as a creative, to fully understand your vision for your brand and business from all angles. As an expert, the visual concepts stem from my collaborative brainstorming sessions and deep research into the customer’s journey with your brand, as well as injecting brand personality, AKA “YOU,” into it. I believe, as a business owner, your ideal audience should connect with your brand, and to do this, you should feel confident about it, igniting passion and confidence to do what you love, which is the key to a successful brand identity!
THE GOALS
Brand strategy opens the doors to exploring new goal ideas you never knew were possible. With my in-depth brand questionnaire, my clients have often found that they have been diverted to rethinking their business goals in a good way. These goals also set the tone for how the brand’s vision should be perceived and created for the success of reaching your business goals.
YOUR IDEAL AUDIENCE
Identifying who your ideal audience is important, and brand strategy uncovers this through research and understanding your brand’s values. Understanding your ideal audience allows us to create a meaningful brand that resonates and connects with that audience. By understanding who this audience is, what they like, and where they enjoy shopping, you are able to build a brand that resonates and connects with them, opening the doors for your business to a whole new level.
A LASTING IMPRESSION
Brand strategy lays the foundation of the design phase. Without strategy, the creation phase has no purpose, lacks creativity, and feels disconnected and meaningless. If you want to leave a lasting impression in this world, strategy outlines all the necessary details that need to be considered during the design phase, making your brand truly meaningful—from every colour and font used to every tiny elemental detail. First impressions do matter. Does your brand give your ideal audience the first impression it deserves?
Nadine / Hope Gathers Studio